2019 Kigali, Rwanda
Umbrella Cinema Promoters
Women's Potential in Cinema · Where It All Began
Before Kind Kulture, there was Umbrella Cinema Promoters — founded in Kigali, Rwanda in 2012 by Dydine Umunyana in her early twenties. The conviction was simple and radical: young Rwandan women deserved to tell their own stories on film. Nobody was going to hand them a camera. So Dydine built the program herself.
Each year, young women from all four provinces of Rwanda gathered for an intensive 15-day workshop in cinematography, directing, scriptwriting, and editing. There were no participation fees. Everything was funded through grants and partnerships — because the work was rooted in one belief: financial capacity should never determine whose story gets told.
The camera is not just a tool. It is a way of saying: your story matters. I see you. The world should see you too.
Among those who believed in this work enough to fly from San Diego to Kigali to lead it was Michele Zousmer — humanitarian photographer, advocate for marginalized communities, and one of the most important mentors in the program's history. Michele's commitment to giving voice to those the world overlooks made her a natural partner for what Umbrella Cinema Promoters was building. Her presence in those workshops was not incidental. It was foundational.
Over seven years, more than 20 young women completed the program, received certificates, and left with something far more valuable than a credential: the knowledge that their story — specific, unpolished, entirely their own — was worth telling.
The official launch at Kigali Serena Hotel on March 24, 2013 was not a small gathering. It was a public declaration. This work mattered. The institutions and individuals who showed up to say so helped make everything that came after possible.