Kind Kulture  ·  Our History

A story
fourteen years
in the making.

Kind Kulture did not begin with a strategy. It began with a conviction — held by a young Rwandan woman in her early twenties — that the stories women carry deserve to be told. And that film, the most human of art forms, was the right vessel for them.

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2012 Kigali, Rwanda Chapter One

Where It Began

Dydine Umunyana was born in Rwanda in 1990. She was four years old when the Genocide Against the Tutsi began in April 1994. She survived. Most of her family did not.

The years that followed were years of rebuilding — of self, of family, of country. Rwanda was doing something the world had rarely witnessed: choosing to face what had happened rather than bury it. And Dydine, growing up inside that reckoning, came to understand something that would shape everything she would later build.

Silence is not neutral. It is the first condition of erasure. And story — honest, specific, human story — is the only antidote.

By her early twenties, Dydine had found her medium: film. Not film as entertainment, but film as testimony — a way for women who had survived extraordinary things to speak, and be heard, on their own terms.

In 2012, she founded Umbrella Cinema Promoters in Kigali — a nonprofit dedicated to training young Rwandan women filmmakers, giving them the tools of the craft and, more importantly, the space to tell their own stories.

2013–
2019
Rwanda Chapter Two

Training the Next Generation of Women Storytellers

Umbrella Cinema Promoters did not offer theory. It offered training — intensive, 15-day programs in scriptwriting, directing, cinematography, and editing — designed for young Rwandan women between the ages of 15 and 30, coming from all four provinces of Rwanda.

There were no fees. Every session was funded through grants and partnerships, because the work was built on a simple conviction: financial capacity should never determine whose story gets told.

Over seven years, Umbrella Cinema Promoters trained more than 20 young women filmmakers, awarded certificates of completion, and established itself as a leading production organization in Rwanda — working on local, national, and international co-productions.

The official launch at Kigali Serena Hotel on March 24, 2013 was not a small gathering. It was a signal: this work mattered.

Partners & Supporters
U.S. Embassy in Rwanda Rwanda Ministry of Youth & ICT GirlHub National Treasure Athletics & Arts (Florida, USA) MINISPOC
2020 Los Angeles Chapter Three

From Kigali to Los Angeles

When Dydine relocated to the United States, she carried everything Umbrella Cinema Promoters had taught her — about what it means to train someone to tell their own story, about what changes in a room when a woman speaks her truth, about the relationship between testimony and healing.

And she began asking a new question. Not just: how do we train women to tell stories on film? But: what happens when those stories reach the rooms that need them most? What happens when a survivor speaks to a high school student who has never heard the word genocide applied to a living person? What happens when a law enforcement officer truly listens — for the first time outside of a crisis?

In 2020, Dydine and her husband Alex Anderson — a filmmaker and creative director — co-founded Kind Kulture in Los Angeles, registered as Umuco Love, a 501(c)(3) nonprofit. The name carried everything forward: umuco — the Kinyarwanda word for a person who is kind, loving, and a true member of their community. W'urukundo: of love.

Kind Kulture was not a new organization. It was the next chapter of a work that had begun a decade earlier in Rwanda — expanded in scope, deepened in methodology, now rooted in one of the most diverse cities on earth.

2020–
Now
Los Angeles
& Beyond
Chapter Four

Los Angeles and Beyond

In five years, Kind Kulture has grown from a Los Angeles storytelling organization into a platform operating across continents and inside some of the world's most important institutions.

More than 100,000 students reached. Eight years of law enforcement and community dialogue in Los Angeles. Programs in four countries. A Spanish edition of Dydine's memoir launched at the Bogotá International Book Fair. Testimony delivered at Kwibuka 2025 — the official annual commemoration of the Genocide Against the Tutsi — alongside the Rwandan diaspora community in Los Angeles.

And now: The Center for Human Dignity — Los Angeles. Kind Kulture's long-term vision for a permanent cultural institution preserving survivor testimony and advancing human dignity through storytelling, education, and art.

The work that began with 20 young women in Kigali is still the same work. It has simply grown into what it was always meant to become.

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A Timeline of the Work

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2012

Kigali, Rwanda

Dydine Umunyana founds Umbrella Cinema Promoters. The first Women's Potential in Cinema workshop launches, bringing together young women from all four provinces of Rwanda.

2013

Kigali Serena Hotel

Official launch of Umbrella Cinema Promoters, March 24th. Partners include the U.S. Embassy in Rwanda, Ministry of Youth & ICT, GirlHub, and the National Treasure Athletics & Arts Foundation (Florida, USA).

2014

Rwanda — All Provinces

Second annual Women's Potential in Cinema — a 15-day intensive training 20 young women in cinematography, editing, scriptwriting, and directing. No fees charged. All programming fully grant-funded.

2012–19

Rwanda & International

Over seven years, 20+ young women trained, certificates awarded. Umbrella Cinema Promoters becomes a leading production organization in Rwanda, working on local, national, and international co-productions.

2020

Los Angeles, California

Kind Kulture founded as Umuco Love, 501(c)(3), EIN: 85-0780571. Programs begin in LA schools. Law enforcement and community dialogue begins with LAPD.

2020–24

Los Angeles & Nationally

100,000+ students reached across the United States. Eight consecutive years of law enforcement and community dialogue sessions in Los Angeles.

2024

Bogotá, Colombia

Dydine speaks at FILBo — the Bogotá International Book Fair. Abrazar la Vida, the Spanish edition of Embrace Life, launches in partnership with Artimaña Editorial and Universidad de Cartagena. Kind Kulture's work reaches four countries.

2025

Los Angeles, California

Dydine delivers testimony at Kwibuka 2025 — the official annual commemoration of the Genocide Against the Tutsi — standing with the Rwandan diaspora community in Los Angeles.

2026

Los Angeles, California

The Center for Human Dignity — Los Angeles is announced: Kind Kulture's long-term vision for a permanent cultural institution preserving survivor testimony and advancing human dignity.

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The Through Line

"The work that began with 20 young women in Kigali is still the same work. It has simply grown into what it was always meant to become."

More than a decade separates the launch of Umbrella Cinema Promoters at Kigali Serena Hotel from the announcement of the Center for Human Dignity in Los Angeles. But the distance is not as great as it appears.

In both cases, the work begins with the same act: creating a structured space where someone who carries a story is given the tools, the time, and the audience to tell it.

And in both cases, the bet is the same: that when a story is told well, and heard fully, something shifts in the room. Quietly, but permanently.

That is who Kind Kulture is. That is where it came from. And that is where it is going.

Organizational Summary

Kind Kulture traces its organizational roots to Umbrella Cinema Promoters, founded in Kigali, Rwanda in 2012 by Dydine Umunyana Anderson — a survivor of the 1994 Genocide Against the Tutsi. Over seven years, Umbrella Cinema Promoters trained more than 20 young Rwandan women in filmmaking and storytelling, with support from the U.S. Embassy in Rwanda, Rwanda's Ministry of Youth & ICT, GirlHub, and international partners. Kind Kulture continues and extends that founding mission — now operating across the United States and internationally, with programs reaching more than 100,000 students and eight years of law enforcement and community dialogue in Los Angeles.

Legal NameUmuco Love
Operating NameKind Kulture
Status501(c)(3) Nonprofit
EIN85-0780571
Founded2020, Los Angeles, CA
RootsUmbrella Cinema Promoters, Kigali, Rwanda (2012–2019)
Websitekindkulture.org
Contactinfo@omucolove.org
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Kind Kulture is the global name of Umuco Love, a registered 501(c)(3) nonprofit organization. In Kinyarwanda, Umuco W’Urukundo means “a culture of love.”

EIN: 85 0780571 · All donations are tax-deductible to the extent allowed by law.

Los Angeles, California · info@kindkulture.org · kindkulture.org

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